MOM’s Values

We differentiate ourselves by how we work with each other, and how we deal with clients and franchisees. We live our values every minute of every day.



We are ethical and transparent in all our dealings with franchisees, staff and clients.



We take initiative, lead by example and inspire each other to stretch our limits.


Good sense

We look at the big picture, valuing long-term relationships over short-term gains. We are empathetic, calm and reasoned problem-solvers, acknowledging and learning from failures and celebrating successes.

Clear communication

We are professional and direct, keeping the lines of communication open with each other and with all stakeholders.



We encourage individual freedom and initiative as the springboard to achievement. Because in the end, it’s not about hours or effort. It’s always about results.



We are creative, nimble and open to fresh ideas. We are passionate about learning and restless in our pursuit of improvement.



We care about each other, our clients, franchisees and our community. And we translate this passion into our jobs and the results we are able to achieve.

MOM Cleaning mascot with crossed arms.

MOM’s Culture

We surround ourselves with great people who help create a great culture.

As a team we are adamant about:


The highest standards of ethical, moral and honest conduct at all times


We seek excellent individual performance


Together, we support co-workers and franchisees to achieve excellence

About MOM

Our goal is to make cleaning even simpler than it sounds. We make life easier for our clients by providing them with reliable solutions for all their maintenance needs supported by first-class customer service.


In the summer of 2004, one of our owners was working in construction between semesters at university. When the project wrapped up, he offered to clean the building for extra income. Soon after returning to school to complete his business degree, he hired his first employee to help manage what had become a burgeoning business. We’ve expanded significantly since our humble beginnings in 2004, when we were Montreal Office Maintenance. As we entered new markets and crossed provincial borders, we streamlined our name. Now we’re simply MOM.


Our business was born from the insight that while this industry is crowded with skilled labour, it’s lacking in quality, service and innovation. We believe our owner-operator approach is transforming the industry from janitorial service providers into customer service specialists. Our goal is to provide clients with a valued service in a manner that enables them to remain focused on growing their business while we handle the dirty work.


At MOM, we embrace change in our business. We’ve onboarded training technologies and innovative service offerings. We continuously invest in new equipment and work with suppliers to test new products. We’ve made additions and acquisitions to extend our service coverage. And we use reporting and analysis tools to deliver superior cleaning results. Behind the front lines, we’ve also grown our infrastructure and management systems so that we can service any size account. In fact, it’s the back-office support that enables our front-line team to succeed.


Our team is led by partners Mitchell Sweibel and Jeremy Laufer. Both hold business degrees and both learned the business from the ground up. In 2013, the team was honoured to be named a finalist for the prestigious Ernst & Young Entrepreneur of the Year award for the province of Quebec. The partners are supported by two primary departments — Operations and Office — each with exceptional teams that provide mutual support every single day.