{"id":5522,"date":"2019-03-06T09:00:27","date_gmt":"2019-03-06T14:00:27","guid":{"rendered":"https:\/\/momcleaning.com\/?p=5522\/"},"modified":"2021-01-26T11:10:03","modified_gmt":"2021-01-26T16:10:03","slug":"5-avantages-dune-franchise-b2b","status":"publish","type":"post","link":"https:\/\/momcleaning.com\/fr\/5-avantages-dune-franchise-b2b\/","title":{"rendered":"5 Avantages d’une franchise B2B"},"content":{"rendered":"

Lorsque la plupart des entrepreneurs et des consommateurs pensent aux franchises, ils ont tendance \u00e0 penser \u00e0 des franchises d’entreprise \u00e0 consommateur (ou B2C). En effet, les entreprises B2C constituent la majorit\u00e9 de l’\u00e9conomie de la franchise et ont beaucoup plus de visibilit\u00e9 dans les transactions quotidiennes. Cependant, si l’on consid\u00e8re le fait que chaque entreprise (B2C ou B2B) a besoin de fournisseurs et de services, les opportunit\u00e9s sur le march\u00e9 B2B commencent \u00e0 \u00eatre tr\u00e8s attrayantes. Et le franchisage<\/a>, bien s\u00fbr, ne fait pas exception.  <\/span><\/p>\n

En r\u00e9sum\u00e9, le terme B2B fait r\u00e9f\u00e9rence \u00e0 la strat\u00e9gie de d\u00e9veloppement et de commercialisation de produits\/services aux entreprises plut\u00f4t qu’aux consommateurs. Et tandis que les franchises B2C ont tendance \u00e0 \u00eatre plus visibles ou carr\u00e9ment massives, cela signifie aussi que la possibilit\u00e9 de leur commercialiser des produits\/services B2B est \u00e9norme parce que chaque entreprise doit externaliser une partie de son activit\u00e9.  <\/span><\/p>\n

Cela dit, la question demeure :<\/b> \u00ab\u00a0Quelles sont les opportunit\u00e9s pour les entrepreneurs franchis\u00e9s sur le march\u00e9 B2B ?\u00a0\u00bb En fait, les franchises B2B sont un mod\u00e8le commercial radicalement diff\u00e9rent de leurs homologues B2C, et dans la mesure o\u00f9 elles sont radicalement diff\u00e9rentes, elles offrent leurs propres avantages et opportunit\u00e9s uniques aux entrepreneurs.  <\/span><\/a><\/p>\n

1. Moins de concurrence\/saturation du march\u00e9<\/h2>\n

En termes simples, les march\u00e9s B2B sont souvent beaucoup moins encombr\u00e9s que le march\u00e9 B2C, ce qui signifie que votre franchise B2B aura plus de possibilit\u00e9s de croissance. Les opportunit\u00e9s sur le march\u00e9 B2B peuvent inclure \u00e0 la fois des produits et des services, ce qui permet aux entrepreneurs d’\u00e9tablir des relations avec leurs clients au-del\u00e0 d’une transaction initiale.  <\/span><\/p>\n

Selon Bobby Harris, fondateur et PDG de la franchise d’exp\u00e9dition BlueGrace Logistics bas\u00e9e en Floride, \u00ab\u00a0…la franchise B2B est un secret cach\u00e9.\u00a0\u00bb Alors que la plupart des gens aiment la s\u00e9curit\u00e9 de quelque chose d’un peu plus tangible, ajoute Harris, \u00a0\u00bb le B2B est un peu diff\u00e9rent. C’est plus fluide. Si vous prenez un homme d’affaires vraiment astucieux avec les fonds n\u00e9cessaires pour entrer dans une franchise B2B, et qu’ils font des efforts, ils vont voir un excellent rendement. Compar\u00e9 au B2C, c’est comme prendre une arme \u00e0 feu pour un combat au couteau.\u00a0\u00bb <\/span><\/p>\n

2. Meilleure fid\u00e9lisation de la client\u00e8le<\/h2>\n

Les taux de fid\u00e9lisation de la client\u00e8le ont \u00e9galement tendance \u00e0 \u00eatre plus \u00e9lev\u00e9s lorsqu’il s’agit de services interentreprises, principalement parce que ces services ont tendance \u00e0 \u00eatre continus. Essentiellement, une offre de service continue donne aux franchis\u00e9s B2B plus d’occasions d’\u00e9tablir des relations \u00e0 long terme avec leurs clients.  <\/span><\/p>\n

Comme l’explique Jonathan Klorfein, directeur des services \u00e0 la client\u00e8le et des ventes de franchises chez Labor Finders, une entreprise de 180 unit\u00e9s, \u00a0\u00bb une franchise B2B n\u00e9cessite quelqu’un qui se sent plus \u00e0 l’aise dans le langage des affaires et qui a le d\u00e9sir d’aider et de voir les autres entreprises se d\u00e9velopper, plut\u00f4t que celui qui offre un produit de consommation \u00ab\u00a0. <\/span><\/p>\n

En d’autres termes, puisque l’attrait de la plupart des services interentreprises est fond\u00e9 sur un besoin continu, la probabilit\u00e9 d’\u00e9tablir une relation client durable et \u00e0 long terme est beaucoup plus \u00e9lev\u00e9e. En effet, comme le souligne Catherine Monson, PDG de Fastsigns International, \u00ab\u00a0Le calibre des relations[B2B] est tr\u00e8s gratifiant.\u00a0\u00bb <\/span><\/p>\n

3. La mise \u00e0 l’\u00e9chelle est plus facile<\/h2>\n

\u00c9tant donn\u00e9 que la transaction B2B moyenne est beaucoup plus importante que ce que vous trouverez sur le march\u00e9 B2C, de nombreux franchis\u00e9s B2B trouvent qu’il est plus facile de d\u00e9velopper et d’\u00e9tendre leur activit\u00e9 (malgr\u00e9 un plus petit volume de transactions). Essentiellement, chaque transaction augmente vos revenus de fa\u00e7on significative plus que toute transaction B2C, vous donnant ainsi le cash-flow dont vous avez besoin pour investir dans votre entreprise.  <\/span><\/p>\n

Le mod\u00e8le B2B permet \u00e9galement aux franchis\u00e9s de r\u00e9duire leurs frais g\u00e9n\u00e9raux parce qu’ils n’ont pas n\u00e9cessairement besoin d’op\u00e9rer \u00e0 partir d’un espace commercial co\u00fbteux. Et gr\u00e2ce \u00e0 cette capacit\u00e9 \u00e0 maintenir les frais g\u00e9n\u00e9raux \u00e0 un niveau relativement bas, les franchis\u00e9s B2B conservent plus de libert\u00e9 pour adapter leur activit\u00e9 \u00e0 leurs besoins, ainsi qu’aux exigences de leur base de clients.  <\/span><\/p>\n

4. Possibilit\u00e9s de marketing de cr\u00e9neau<\/h2>\n

Tandis que les franchis\u00e9s B2C doivent surtout r\u00e9pondre aux besoins de vastes groupes de consommateurs pour rester comp\u00e9titifs et survivre, les franchis\u00e9s B2B sont capables de choisir la taille des entreprises qu’ils veulent cibler. Ceci permet aux franchises B2B de mieux affiner leurs efforts marketing afin de g\u00e9n\u00e9rer des leads tr\u00e8s sp\u00e9cifiques. En d’autres termes, la possibilit\u00e9 de commercialiser vos services B2B aupr\u00e8s de clients sp\u00e9cifiques vous donne la libert\u00e9 de travailler avec les clients exacts qui vous conviennent le mieux pour votre entreprise \u00e0 ce moment-l\u00e0.  <\/span><\/p>\n

5. Possibilit\u00e9s de croissance graduelle<\/h2>\n

Tout comme les franchises B2B peuvent affiner leurs efforts de marketing pour attirer certains cr\u00e9neaux de clients d’affaires, elles peuvent aussi faire cro\u00eetre leur entreprise de fa\u00e7on plus graduelle en choisissant pr\u00e9cis\u00e9ment quel cr\u00e9neau de clients elles souhaitent cibler ensuite. Cette libert\u00e9 permet aux franchis\u00e9s de construire un plan d’expansion plus strat\u00e9gique. <\/span><\/p>\n

Essentiellement, la culture B2B encourage plus facilement une approche graduelle de la croissance, ce qui signifie que vous pouvez prendre des d\u00e9cisions de croissance\/expansion de mani\u00e8re plus strat\u00e9gique et moins d\u00e9pendre des tendances saisonni\u00e8res ou de d\u00e9tail. Et puisque ces d\u00e9cisions d’expansion ont tendance \u00e0 \u00eatre plus gradu\u00e9es et strat\u00e9giques, elles comportent g\u00e9n\u00e9ralement moins de risques, c’est-\u00e0-dire qu’il est beaucoup moins probable qu’un changement soudain des tendances de consommation finisse par compromettre vos plans de croissance.  <\/span><\/p>\n

La prise en compte prudente du B2B<\/h2>\n

Alors que les march\u00e9s B2B et B2C repr\u00e9sentent des opportunit\u00e9s consid\u00e9rables pour les entrepreneurs du franchisage, l’approche gradu\u00e9e et cibl\u00e9e requise pour la plupart des mod\u00e8les d’affaires de franchises B2B permet un investissement plus stable sur le long terme. Les franchises B2B (beaucoup plus que leurs homologues B2C) sont tout simplement mieux positionn\u00e9es pour fid\u00e9liser la client\u00e8le, et tous les autres avantages \u00e0 long terme qui en d\u00e9coulent.  <\/span><\/p>\n

\u00ab\u00a0Dans le B2B, dit Catherine Monson, on a des relations \u00e0 long terme, qui se r\u00e9p\u00e8tent. Vous avez un impact dans votre communaut\u00e9 d’affaires locale. Vous pouvez faire le tour de la ville et \u00eatre fier de ce que vous faites, et que vous avez aid\u00e9 les autres \u00e0 r\u00e9ussir.\u00a0\u00bb <\/span><\/p>\n

Dans la communaut\u00e9 mondiale d’aujourd’hui, une action locale concert\u00e9e est plus importante que jamais. Si vous songez \u00e0 exploiter votre propre entreprise, la r\u00e9duction de la concurrence, la fid\u00e9lisation accrue de la client\u00e8le, la facilit\u00e9 de mise \u00e0 l’\u00e9chelle, la capacit\u00e9 de commercialisation aupr\u00e8s de clients sp\u00e9cialis\u00e9s et les possibilit\u00e9s de croissance progressive sont quelques raisons d’envisager une franchise interentreprises.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Lorsque la plupart des entrepreneurs et des consommateurs pensent aux franchises, ils ont tendance \u00e0 penser \u00e0 des franchises d’entreprise \u00e0 consommateur (ou B2C). En effet, les entreprises B2C constituent la majorit\u00e9 de l’\u00e9conomie de la franchise et ont beaucoup plus de visibilit\u00e9 dans les transactions quotidiennes. Cependant, si l’on consid\u00e8re le fait que chaque […]<\/p>\n","protected":false},"author":19,"featured_media":7760,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[59],"tags":[62,64,65],"class_list":["post-5522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-franchise","tag-conseils-de-franchise","tag-lachat-dentreprise","tag-strategies-dentreprise"],"acf":[],"yoast_head":"\n5 Avantages d'une franchise B2B - MOM Cleaning<\/title>\n<meta name=\"description\" content=\"Envisagez-vous d'acheter une franchise B2B? 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