{"id":5324,"date":"2019-02-13T09:00:34","date_gmt":"2019-02-13T14:00:34","guid":{"rendered":"https:\/\/momcleaning.com\/?p=5324\/"},"modified":"2022-11-16T13:03:06","modified_gmt":"2022-11-16T18:03:06","slug":"la-verite-sur-la-fidelisation-de-la-clientele","status":"publish","type":"post","link":"https:\/\/momcleaning.com\/fr\/la-verite-sur-la-fidelisation-de-la-clientele\/","title":{"rendered":"La v\u00e9rit\u00e9 sur la fid\u00e9lisation de la client\u00e8le \u00a0"},"content":{"rendered":"

Qu’on soit pr\u00eat \u00e0 l’admettre ou non, chaque entreprise traverse une p\u00e9riode de perte de clients. Il existe une\u00a0myriade\u00a0de raisons \u00e0 ce ph\u00e9nom\u00e8ne, mais souvent, les entreprises n\u2019en sont pas vraiment conscientes.<\/p>\n

Nous aimerions croire que la fid\u00e9lisation de la client\u00e8le prot\u00e8ge de cela, mais une \u00e9tude tir\u00e9e d’un article paru dans le McKinsey\u00a0Quarterly\u00a0en f\u00e9vrier 2107 a montr\u00e9 que, en mati\u00e8re de gestion du personnel, les clients ne sont fid\u00e8les que 31% du temps, avec les autres 69% des clients qui cherchent constamment d’autres options1<\/span>.\u00a0<\/span><\/p>\n

Puisque cette attitude dilettante semble in\u00e9vitable, que peut faire une entreprise de nettoyage commercial pour fid\u00e9liser ses clients et en attirer de nouveaux ? Voici 6 suggestions :\u00a0<\/span><\/p>\n

Ayez un service \u00e0 la client\u00e8le impeccable<\/h2>\n

Apr\u00e8s tout, une entreprise de nettoyage commercial<\/a>\u00a0est une entreprise de service. La performance du service au client est donc un facteur qui peut r\u00e9ellement vous co\u00fbter en termes de fid\u00e9lisation. Informez vos employ\u00e9s des normes de votre entreprise et tenez-les responsables de la qualit\u00e9 de l’exp\u00e9rience des clients. En vous assurant que vous avez clairement d\u00e9fini les pratiques de service \u00e0 la client\u00e8le souhait\u00e9es, accessibles \u00e0 la fois aux employ\u00e9s et aux clients, vous pouvez r\u00e9ellement travailler \u00e0 ce que le service reste de qualit\u00e9.<\/p>\n

Assurez-vous que les services de conciergerie que vous fournissez sont toujours de la plus haute qualit\u00e9<\/h2>\n

Les gens embauchent des nettoyeurs commerciaux parce qu\u2019ils ne disposent pasles outils,\u00a0les produits ou\u00a0le\u00a0personnel n\u00e9cessaires pour effectuer le travail de conciergerie dont ils ont besoin. Chaque fois que l’une de vos \u00e9quipes de nettoyage se met au travail, il est de votre responsabilit\u00e9 de vous assurer qu’elle est enti\u00e8rement \u00e9quip\u00e9e et form\u00e9e pour faire ce travail \u00e0 la perfection. Personne ne veut\u00a0rev\u00e9rifier le travail pour lequel on a pay\u00e9, ni \u00e0 faire appel \u00e0 une\u00a0autre\u00a0\u00e9quipe pour recommencer car le travail n\u2019a pas \u00e9t\u00e9 bien fait la premi\u00e8re fois. Pour que le client soit satisfait, quel que soit le travail de nettoyage, celui-ci doit \u00eatre effectu\u00e9 avec pr\u00e9cision d\u00e8s la premi\u00e8re fois.\u00a0<\/span><\/p>\n

La coh\u00e9rence est primordiale<\/h2>\n

Il n’y a rien de pire que d’avoir un travail parfaitement fait une semaine et horrible la fois d’apr\u00e8s. Les clients le remarquent – et ils ne prennent pas \u00e0 la l\u00e9g\u00e8re ces incoh\u00e9rences, notamment en ce qui concerne l\u2019entretien de leurs espaces commerciaux. Les clients veulent pouvoir compter sur votre \u00e9quipe et attendent un travail remarquable \u00e0 chaque fois. L’instauration de cette confiance mutuelle d\u00e9pend de vous et des employ\u00e9s qui contribuent \u00e0 cr\u00e9er une marque sur laquelle les clients peuvent compter.<\/p>\n

Mettez en avant vos atouts et d\u00e9montrez votre valeur<\/h2>\n

Vous n\u2019avez pas besoin d’attaquer la concurrence pour d\u00e9velopper votre entreprise. L’essentiel est de s’assurer que les clients sont au courant des points forts de votre entreprise. Soyez clair sur ce qui rend votre entreprise unique et sur la valeur de votre \u00e9quipe.<\/p>\n

Restez en phase avec l\u2019\u00e9poque –\u00a0assurez-vous que vos services et vos tactiques de vente sont \u00e0 jour<\/h2>\n

\u00c0\u00a0mesure que les temps avancent, il est important que chaque \u00e9l\u00e9ment de votre entreprise continue d’\u00e9voluer avec le temps. Vos clients\u00a0ne veulent pas rester coinc\u00e9s \u00e0 l\u2019\u00e2ge de pierre! Assurez-vous que vos services, vos politiques et m\u00eame vos tactiques de vente sont \u00e0 jour. Il est important de fournir un service efficace qui ne ressemble pas \u00e0 un simple argumentaire de vente. Les clients d’aujourd’hui veulent savoir avec qui ils traitent. D\u00e9velopper des relations honn\u00eates avec eux permet de faciliter les interactions futures.\u00a0<\/span><\/p>\n

Soyez ouvert aux commentaires et mettez en place des plans solides de r\u00e9solution des probl\u00e8mes<\/h2>\n

\u00a0<\/b>L’un des plus grands faux-pas qu’une entreprise puisse commettre est d’\u00eatre oppos\u00e9e aux commentaires de ses clients. Bien que personne ne veut entendre parler d’un bide, le retour d’informations est essentiel pour aider une entreprise \u00e0 se d\u00e9velopper et \u00e0 s’am\u00e9liorer. Il est important de veiller \u00e0 ce que votre entreprise dispose d’un canal appropri\u00e9 sur lequel les clients peuvent exprimer leurs pens\u00e9es, tant que des mesures sont prises en fonction des commentaires fournis. Personne ne se sent valoris\u00e9 en criant dans le vide, alors restez au courant et indiquez clairement les \u00e9tapes \u00e0 suivre pour parvenir \u00e0 une r\u00e9solution significative.\u00a0<\/span><\/p>\n

Si vous voulez que votre entreprise continue de cro\u00eetre, vous devez \u00eatre s\u00fbr d’avoir vos clients. Et comme vous pouvez le constater, la fid\u00e9lisation des clients n\u2019a pas\u00a0besoin d\u2019\u00eatre dure ou d\u00e9courageante.\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Qu’on soit pr\u00eat \u00e0 l’admettre ou non, chaque entreprise traverse une p\u00e9riode de perte de clients. Il existe une\u00a0myriade\u00a0de raisons \u00e0 ce ph\u00e9nom\u00e8ne, mais souvent, les entreprises n\u2019en sont pas vraiment conscientes. Nous aimerions croire que la fid\u00e9lisation de la client\u00e8le prot\u00e8ge de cela, mais une \u00e9tude tir\u00e9e d’un article paru dans le McKinsey\u00a0Quarterly\u00a0en f\u00e9vrier […]<\/p>\n","protected":false},"author":19,"featured_media":7763,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[59],"tags":[251,278],"class_list":["post-5324","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-franchise","tag-fidelisation-de-la-clientele-fr","tag-service-de-la-clientele-fr"],"acf":[],"yoast_head":"\nLa v\u00e9rit\u00e9 sur la fid\u00e9lisation de la client\u00e8le \u00a0 - MOM Cleaning<\/title>\n<meta name=\"description\" content=\"Comment profiter au maximum de la fid\u00e9lisation de sa client\u00e8le en entretien m\u00e9nager commercial. 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